Among the total number of customers of Volkswagen/ Volkswagen 56.1 percent are women. And according to the data of sociological polls conducted by TrueCar (specializing in the study of the automobile market) the most popular model among the fairer sex is Volkswagen New Beetle.
The employees of this company also studied and analyzed more than thirteen million registration data for cars registered in the United States of America over the past two years.
The research data suggests that only nine models of cars are more popular among women than among men. The absolute leader was the car of the German Autoconcard Volkswagen New Beetle. The second place is divided by Nissan Rogue and Hyundai Tucson. On the third, the “People’s Car” – Volkswagen EOS again. In addition, Volvo S40, Honda CR-V, Kia Sportage, Toyota Rav4 and Nissan Sentra are popular among US residents.
However, as the researchers of TrueCar found out, there is not a single brand that would be more popular among women than among men. However, Kia can be called the most “female” brand. Among its buyers are 48.9 percent of women. In second place “Femininity” Suzuki – 44.2 percent. And then mini – 43.9 percent.
It is worth mentioning the most unpopular models among women. Bugatti, oddly enough, received zero percent. Ferrari is only 5.6 percent, and Lamborghini – 6.5 percent.
More than 60 percent of cars in the United States of America are registered for men. Despite the fact that in this country there are three percent more than three percent than representatives of the stronger sex. Analysts from TrueCar believe that such a discrepancy in the data is explained by the fact that women are less likely to register the car on themselves. And, in fact, the number of amateur women significantly exceeds the number of women who have decided to buy a car.
Unfortunately, researchers did not specify which brands and models are in demand among men.